Multi-disciplinary creative
Brand. Digital. Print. Retail.
I help others achieve success by realizing the value—and leveraging the use of—good design.
I’ve worked for several world-class agencies including Resource Interactive (now part of IBM ix, Retail Planning Associates, Fitch (now part of Landor), GSW, Syneos Health, and Big Red Rooster (now part of JLL).
My work has been recognized by the 57th Cannes Lions International Advertising Festival (shortlisted), TheFWA (Site of the Day), Communication Arts (Site of the Week), Columbus Society of Communicating Arts/CSCA (Best of Show), American Advertising Federation/AAF (formerly ADDY Awards), NASFM Retail Design Awards and VM+SD International Store Design Awards.
Notable clients include Abercrombie & Fitch, Bath & Body Works, Cardinal Health, Masonite, Nationwide Financial, Procter & Gamble, Sbarro, Scotts Miracle-Gro, Thirty-One Gifts, UPS and Wendy’s.
As 2008 co-president of CSCA, I was honored to serve and give back to the local creative community.
I graduated from the Columbus College of Art & Design with a degree in Advertising Design, and refined my skillset in graphic design, brand, digital and retail + environments.
I’m dad to two young boys, dog dad to Lola, and enjoy combining my love of travel with Instagram.
Highlights
Shortlisted for Cannes Cyber Lion Award for Wexner Center for the Arts exhibition microsite
Designed Sbarro ecommerce app
Art directed redesign of Wendy’s website and photoshoot of menu items
Art directed photoshoot of Millennium Dome merchandise in London, U.K.
Designed and presented retail wayfinding to CEO of Toys R Us
2008 co-president of the Columbus Society of Communicating Arts
Philosophy
My primary role is to guide and inspire your team. My other purpose is to increase the success of your business—and of your clients.
Over the years, I’ve found it helpful to follow this advice:
Work closely and respectfully with the team of creatives, developers, project managers and account executives to complete projects on time and under budget—even under intense deadlines and pressure.
Define scope and goals; write the creative brief; establish a project schedule.
Actively translate client-specific knowledge into interesting and compelling concepts. Drive ideation even when provided vague information.
Lead a team of designers through the concept process. Mentor designers to explore creative options within design templates and standards. Direct designers through implementation as necessary.
Present and sell the smart ideas and effective work, and maintain the integrity of the design while accepting critique from clients and peers.
Partner with the business development team to identify, lead, and assist in landing new accounts and projects.
Look for opportunity. Use downtime wisely. Always ask, “What can be done better?”