I solve complex business problems with creative vision and strategic design.
Creative Director
StarSevenSix. January 2022—present
Creative direction and UI + UX design of digital experiences (websites, desktop and mobile apps, strategy), visual design, brand identity, corporate communications, and marketing materials. Collaborating closely with developers. Art direction of junior designers. Identifying new business opportunities and working with sales team to build client roster.
Senior Art Director
Freelance as Major Interactive. April 2013—present
Art direction, digital design, brand development + guidelines. Created responsive websites, mobile apps, digital strategy, annotated wireframes, user flows, personas, digital marketing, social media and email campaigns.
Abercrombie & Fitch corporate website:
As project owner, I recommended the creation of a full corporate website instead of an update to the Investor Relations microsite. I defined the project scope, schedule and estimate, and wrote the creative brief. Collaborated with developers within an Agile environment using atomic design. Strategy, wireframes, UX design, visual design, digital style guide.
A&F and Hollister ecommerce websites:
Redesigned UX/UI of checkout experience. Redesigned Hollister e-shop on Chinese ecommerce portals Tmall and Taobao. Provided onsite design support of ecommerce team with art direction and design for websites, banner ads and email campaigns. Wireframes, visual design, digital style guides.
Syneos Health (GSW and Navicor): Art direction and design for a variety of pharmaceutical clients and brands including Eli Lilly (Humalog), Amgen (Parsabiv), Diadexus and RXInfluencr. Wireframes, visual design, storyboards, environments.
Masonite website: Redesigned website to amplify brand awareness and marketing to both consumers and professionals. Wireframes, visual design, digital style guide.
Sbarro + Pizza Cucinova ecommerce apps: Accelerated UX and UI design of mobile apps with rapid prototyping. Directed content development and layout for app store. Designed social media campaign, print ads and coupons, app store content. Strategy, wireframes, user interface design, digital style guides.
Party City app: Created AR-enabled mobile app to promote Party City as the destination for Halloween season. Strategy, UX design, wireframes, visual design, social media ads.
Barnes & Noble website: Wireframes, visual design, digital style guide.
Fullstackers: Website: Wireframes, visual design, digital style guide. Identity: Brand strategy, corporate identity, brand style guide.
Upper Arlington Community Foundation (UACF): Website: Wireframes, visual design, digital style guide. Identity: Brand strategy, corporate identity, brand style guide.
Partnered with advertising agencies, development firms, start-ups and in-house marketing departments including Abercrombie & Fitch, Resource Interactive, Syneos Health (GSW and Navicor), Mindstream Interactive, Fingerpaint Marketing, SBC Advertising, Kreber, Nationwide Financial, Bath & Body Works, Scotts Miracle-Gro, Thirty-One Gifts, Versatile Words.
Digital Design Director
Big Red Rooster. March 2018—August 2020
Focused on developing digital opportunities and team, including mobile as a major component of retail experiences. Visual design for a variety of retail clients including ALDI, Hudson Stores, American Express, CVS and Jack in the Box.
Art Director
Clutch Interactive (now g2o). April 2011–April 2013
Art directed and designed ecommerce websites, intranets and mobile apps. Wrote creative briefs, scoped and estimated projects, presented to clients, managed team of designers.
Lane Bryant app: Designed ecommerce app with desktop interface for seamless content updating. Wireframes, user interface design.
Flying Cross ecommerce website: Wireframes, user interface design, photo art direction, digital style guide.
Consumers Energy intranet: Personas, wireframes, user interface design, digital style guide.
National Cancer Institute desktop app: Wireframes, user interface design.
Senior UI/UX Designer
Resource Interactive (now IBM iX). December 2005–April 2011
Art directed and designed retail and brand manufacturing websites. Scoped and estimated projects. Presented work to clients.
Wendy’s website: Personas, wireframes, art direction, visual design.
L.L.Bean website: Wireframes, visual design concepts.
Bath & Body Works website: User interface design, digital style guide.
Bose Corporation website: Wireframes, visual design.
Clairol digital marketing campaigns: Storyboards, visual concepting and design.
Head & Shoulders digital marketing campaigns: Storyboards, visual concepting and design.
Co-President
Columbus Society of Communicating Arts (CSCA). 2008
Provided direction and oversight of operations, communications, finance, awards and special events. Personally selected and hosted guest speakers Roger Black, Debbie Millman, George Lange and Jesse James Garrett.
Skills + Education
SKILLS
UI: Creative concepting, art direction, visual design, hi-fi prototyping, digital style guides, brand strategy
UX: User research, wireframes, user flows, storyboards, personas, Agile methodology
SOFTWARE (Expert)
Adobe Creative Cloud (Photoshop, InDesign, Illustrator, XD), Figma, Sketch, Balsamiq
EDUCATION
Columbus College of Art and Design (CCAD)
Bachelor of Fine Arts (BFA)
Major: Advertising Design
Minor: Illustration
Awarded scholarship